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How to Import Excel Contacts to Mailchimp Audience?

  author
Published By Mohit Jha
Nimisha Ramesh
Approved By Nimisha Ramesh
Published On August 2nd, 2023
Reading Time 4 Minutes Reading

Although some may think that email marketing is no longer as effective as it used to be, the statistics show otherwise. To boost sales, it’s essential to implement some form of email marketing, and using Mailchimp software is a highly recommended option. Contacts can be added to the Mailchimp audience manually, one by one, or by uploading a list in CSV or comma-separated value format. So, how to import Excel contacts to Mailchimp audience?

An all-in-one marketing platform called Mailchimp helps manage and chat with customers and other stakeholders. The marketing approach revolves around healthy contact management practices, beautifully designed campaigns, and strong data analytics. The platform is designed to assist in becoming a professional seller.

This article will teach you, how to use an automated solution to export Excel contacts into Mailchimp software. As well as how to import the resulting file into the Mailchimp audience.

Directly Import Excel Contacts to Mailchimp Format

The Mailchimp audience supports importing contacts in the form of a CSV file, copy-paste, or by filling out a form. Although you can use a manual solution to save an Excel sheet file in CSV format. But there may be compatibility issues with the Mailchimp application. However, by using the FreeViewer suggested Excel Contacts Converter Software, you can obtain a Mailchimp-compatible file without any data loss.

This is simple and effective software available that can convert Excel contacts to VCF, CSV, and other file formats. This software is the perfect solution to create a Mailchimp-compatible CSV file without any issues of column mismatching. The software can be downloaded for free on both Mac and Windows machines.

Steps to Export Excel Contacts to Mailchimp Format

As we all know, the correct procedure to import contacts to Mailchimp is to use the CSV format. To save contacts from an Excel spreadsheet in Mailchimp CSV format, follow the steps below.

Step-1: To get started, you need to download and open the tool. After that, you can browse for the Excel files.

Browse Excel Files

Step-2: Once you have obtained a preview of the Excel file data. You should click “Next” and select the CSV format.

Import Excel Contacts to Mailchimp Format

Step-3: To avoid any issues with column mismatching, use the mapping option. You can then click on the “Auto Map” option.

Auto Map to Export Excel Contacts to Mailchimp

Step-4: Once you have successfully mapped the columns, you can click on the “Export” button to import your Excel contacts in Mailchimp format.

Import Excel Contacts to Mailchimp Audience

Once you have obtained the Mailchimp-compatible file format, it’s time to begin the import process.

Import Resultant Excel Contact File to Mailchimp Audience

Follow the steps outlined below for importing the Excel spreadsheet contact file into the Mailchimp audience platform.

1. We go to the audience panel and manage the audience.

2. Click the dropdown menu and import contacts.

3. At this point, you are able to upload the file to Mailchimp or copy and paste the information from the spreadsheet. If you prefer to upload files, please proceed with the upload process.

4. Click the browse option and upload. Continue to organize options.

5. Clicking the “Update any existing contacts” button in the future will allow you to update any existing contacts you have if you already have an audience.

6. Click continue bookmarking.

7. Click continue matching. This is where we make sure that all the tags we create match Mailchimp’s tags. If they are green and have a check mark, it matches.

8. To complete the import, click the finish option.

Final Words

Simply import the file you generated into your Mailchimp account, and that’s it! This is how you can import an Excel contact file into your Mailchimp account without requiring any technical experience. For any other query, please feel free to contact us.

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